Instagram marketing has taken a huge lap in terms of popularity among sellers and customers. It has become a “market” where “buying and selling” of good and services occur. With a huge base of customers present on Instagram, probably more than Twitter, Instagram has become a hub for marketers to promote their business and directly convince it’s target audience about their products. It’s been researched and analyzed by experts that people of Instagram follow the brands they love just for the sake and even search for them to find the latest collection by the brand. Not just this, Instagram stories and live TV’s have become an added advantage for marketers to interact and engage with the audience.
To have your brand on Instagram, make sure you create an Instagram Business Account and not your personal account. Add information about your business in the bio section and remember “links only work in the bio section” and nowhere else. It’s vital to add catchy and relevant information like – about your business, along with a website link from which users can purchase your product. Your Instagram business account name should also be same as with the name of your business. You may as well buttons for contact details. Instagram is 90% about pictures that captivate the attention of the consumer. Therefore, uploading eye-catching creative photos in the right size is a must. Keep the engagement on your Instagram business account live. Offers and contests ensure that your customers are keeping an eye on your Instagram feed to leverage the advantage of offers available. One most important thing on Instagram is to add hashtags that would increase the reach of your product to a large extent.
You can use your Brands Tribe link in the bio of your Instagram account. This link would take users to a user-friendly website Brands Tribe from where they can shop the products they found on your Instagram page. Brands Tribe makes the life of seller and buyer easy by serving as a platform to accept sales order and deliver it to the consumer after picking up from the seller.